Online Marketing

User Experience is the New Content Marketing?

As technology advances, so do marketing strategies. For much of the history of advertising, companies were limited to print ads, and later radio and television spots. These classics, however, are being escorted aside, giving way to new and varied techniques that are changing rapidly. Basic websites are being replaced by intricate, professionally designed pages, and …

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Best Online Consulting Advice: How to Double ROI from Every Email Campaign

As an online consultant, people constantly ask me about email marketing. They say, “David, sending emails and coming up with creative ad copy takes a lot of time, resources and effort. What’s the best advice you can give to increase sales from email marketing campaigns?” While there are many factors, there is one specific tactic …

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